Pure marketing genius... John Y Brown was once quoted as saying that whenever Colonel sanders appeared on TV, sales at all KFC Restaraunts went 'through the roof'.
It is also true that KFC - before the 1964 'sellout' to Brown and co. - was actually not well known at all, outside the Southern U.S States. Which is why the folks on these two panel shows had no idea who he was
After 1964 however, Colonel Sanders "mug" (as he use to put it), was "everywhere" on TV, radio and in print ... and this
was the genuis of Brown and his partners: You see, for all Brown's faults, it is also true that without this type of marketing and promotion, "Kentucky Fried Chicken" would most likely have remained only a quaint "Southern" memory, spoken about by only a handful of old 'pipe smoking' grandpas...
And the rest of the WORLD, would never have experienced the pleasure and the delight of Colonel Sanders' awesome recipe for Kentucky Fried Chicken.