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How KFC Tricked Colonel Sanders into Promoting Extra Crispy!

 
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The Colonel
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PostPosted: Sun Aug 16, 2009 6:58 am    Post subject: How KFC Tricked Colonel Sanders into Promoting Extra Crispy! Reply with quote

How KFC Tricked the Colonel into Promoting 'Extra Crispy' Chicken

In 1974 Colonel Sanders sued the-then new owners of KFC to the tune of 122 million dollars firstly, because they had hindered a new franchise he had been trying to get off the ground (i.e. based on Claudia Sanders Dinnerhouse in Shelbyville, Kentucky), and secondly, because Heublein had been, "...misusing Sanders' name, image and likeness in promoting products with which he has never been connected..."

Colonel Sanders was quoted as saying:

Quote:
"When they don't listen and are putting out a product you don't like, it makes you damn mad, particularly when they are using your name."


The product he was referring too, of course, was the "Extra Crispy" chicken, which he utterly despised. You see, in the early 1970's he was quoted as saying,

Quote:
"That new 'crispy' recipe is nothing in the world but a damn fried doughball stuck on some chicken."


And even after one of the larger KFC Franchisees had attempted to sue him for his truthful statement (a suit which was later thrown out of court), when he was asked once again in 1976 about the Extra Crispy Chicken (and one other product which he had no hand in developing - KFC's "barbecue-style ribs"), he replied, visibly flustered:

Quote:
"Now why did you have to ask me that? They really gag me, that's what I think of them."


Now, where did this saga begin? And why was the Colonel so deadset against this new Corporate-driven product?

It all began in around 1969, when John Y. Brown Jr. - then President of Kentucky Fried Chicken - started noticing that one of KFC's competitors - Church's Fried Chicken - was doing very good business with a "Crispy" chicken product. From there, it was only a matter of time before Brown did the sums and realised there was money to be made in having such a product.

From here, I'll let John Pearce, the author of Harland Sanders' biography "The Colonel", complete the story of how it all began... How the Colonel was deceived:


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